Optimizing UX for Improved Site Management and Increased Digital Engagement

CLIENT

CoreMedical Group

OUR EXPERTISE

GOAL/OBJECTIVES

Increase engagement and optimize web UX to position CMG as an industry thought leader and key resource to their target audiences in healthcare recruitment

32%

Increase in Engaged Users

RESULTS

Strong Foundations Lead to Strong Results

The strategic moves within the website were successful in establishing a solid foundation for CoreMedical’s future marketing efforts on and offline. Responsive web design continues to be a driver as users are engaging with the site using a wide range of device types. The performance of the site continues to garner strong results. And after the first year, CoreMedical committed to increasing their retainer for our services by 25% to include bots, video, email engagement, paid advertising, and increased strategic planning with our team.

32%

Increase

In engaged users year over year

10%

Improvement

In blog readership and traffic

19%

Boost

In overall web session duration

CoreMedical Group is a leading medical staffing agency specializing in travel and permanent placement for nurses, allied health professionals, physicians, and healthcare managers. With a mission to connect medical professionals and improve their lives, CoreMedical sought to enhance their website user experience and develop a strong digital content presence so they could continue to be a primary industry resource for the professionals they serve.

THE CHALLENGE

CoreMedical is an established thought leader, but needed to improve their web platform to make valuable resources accessible.

With user experience, engagement, brand awareness, and conversion at the center of CoreMedical’s concerns, the challenge was to work within the allotted budget to offer a multi-faceted strategy that would quickly enhance the online experience for all of CoreMedical’s target audiences.

After the initial discovery phase, our team recommended that CMG should migrate their website to HubSpot, which would improve overall site management and responsiveness.

STRATEGIC ACTIONS

Reinforcements to Ensure Long-Term Effectiveness

Trend analysis, stakeholder interviews, and audience consideration backed by keyword research helped build a responsive and SEO optimized platform. To reinforce those efforts, we created pillar pages, topic clusters, blog content, and even a microsite for their loyalty program to bring additional value to the user experience.

Migrate

Relocated site to HubSpot for improved site management and responsiveness

Optimize

Researched SEO keywords to ensure resources would be readily found by target audiences

Create

Built strategic content to allow for easier website navigation and provide valuable assets

Launch

Introduced the fresh look to target audiences resulting in increased web traffic