Content Marketing

Attracting More Leads to Your Business

Instinctively, we all want to get our business and products in front of as many eyes as possible, as quickly as possible. But audiences don’t want to be inundated with ads. They want to find you when they need you. And your company can be in the right place at the right time with a solid content marketing strategy. 
 
Content marketing integrates blogs, landing pages, social media, infographics, podcasts, videos, and paid ads into a focused campaign to educate your audience and boost conversions. You become the resource your ideal customers reach for when they’re looking for a solution.
 
FEATURED CASE STUDY

Tuskegee University CAENS

To reach prospective students in agriculture sciences, CAENS needed a clear voice that could cut through today’s saturated inboxes. After seeing astounding results from strategic email marketing alone, CAENS opted to increase engagement through video, social ads, and blogging efforts to provide more resources for current and prospective college students – continuing to boost their retention and recruitment year after year.

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WHAT WE DO

Achieve Measurable Results with a Diversified Content Strategy

Content marketing is all about meeting your prospects where they are in the buyer’s journey. To do this, you need content built for each stage of the marketing funnel – from brand awareness to product consideration to purchasing decision, and ultimately, brand loyalty. By digging deep to understand the habits and behaviors of your ideal customers, we’re able to create a tailored, engaging experience that captivates your audience and leads to sales.

Content Marketing Strategy

  • Set quantifiable goals & data points
  • Determine the right content assets
  • Select the best marketing channels
  • Create smart copy & design
  • Publish on a consistent schedule
  • Analyze results & adjust

Tools & Implementation

  • HubSpot CRM implementation
  • HubSpot Marketing Hub & Sales Hub
  • Content strategy & planning
  • Content development
  • Campaign creative & design
  • Campaign workflows & reporting