Traditional Marketing

Reach Audiences in the Real World

Traditional marketing involves ways to reach audiences through offline channels. Typically, that includes print advertising, direct mail, events, broadcasting, and other out-of-home billboard advertising that people see out and about in their daily lives. It’s the earliest form of marketing, and it’s a time-tested way to reach audiences in a specific area. 

Although it seems old school, approaching traditional marketing through a strategic lens can bring ROI through identifying the right traditional channels (like a specific location or print trade publication), which will lend to the right eyes seeing it. Plus, we’ve got tricks on how to digitize even the most traditional methods to prove measurable results.     

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OUR PROCESS

Bringing ROI to Traditional Channels

While digital channels rule the internet, there are many scenarios where traditional media rules the streets. Traditional marketing channels can boost awareness in rural areas and bring a personalized aspect of the touch and feel of a print promotional item to a mailbox or a tradeshow. And the secret sauce? The ability to use both traditional and digital channels to reach audiences where they are, while adding measurable data through tactics like adding QR codes to print materials that take prospects to campaign-specific landing pages, and more. Whether we’re working on a project basis or as a full agency of record, we can find the best of both worlds when it comes to traditional marketing vs digital marketing. 

FEATURED CASE STUDY

Certis Biologicals

Certis needed to regain market share for a biofungicide product in a saturated market, so our refreshed messaging, content, and targeting engaged customers to understand its effectiveness. Out-of-home and print materials in targeted areas and trade pubs complemented digital ads for a powerful campaign that boosted sales.

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WHAT WE DO

Be Everywhere Your Audiences Are

Following the latest and greatest trend is great, but we can’t neglect the traditional methods that bring lasting results – especially when blended with digital tactics to bring measurable results.

Traditional Marketing Development

  • Strategic marketing planning
  • Persona/target audiences development
  • User journey mapping
  • Selecting ideal traditional channels
  • Creative asset development

Traditional Channels Execution

  • Campaign monitoring
  • Tradeshow marketing
  • Media buying and placement
  • Event marketing
  • Campaign asset adjustment