Programmatic advertising automates the purchase of online ads using Demand Side Platforms (DSP) to give advertisers the ability to place ads in real time across multiple channels and publications with ease. Traditionally, you would approach a publisher and buy ad space, but with programmatic, you can display ads based on data such as demographics, devices, interests, behaviors, and more. Paired with strategic campaign planning and ongoing optimization, you’ve got a recipe for marketing success.
A strategic digital marketing agency can help you plan & launch a campaign that can prove to be goal-centric, budget-friendly, and results-driven.