A marketing campaign is a focused effort to make a memorable impact on your target audience(s) through strategic planning and implementation using ideal channels, which could include traditional marketing tactics, digital marketing channels, advertising, and more. It should guide your prospects and customers towards a desired action based on your goals and KPIs set in advance, from awareness to conversions.
If you feel like you're constantly grasping at marketing goals with few results, strategy is your key. It starts with settings goals and KPIs according to a timeline, defining your audiences and channels, planning your budget and assets, and then launching while monitoring and updating as needed based on your analytics.
The North Carolina Central University Undergraduate Admissions leadership team realized they were not on track to meet their ambitious EoY enrollment goal for committed students, so they needed a strategic plan for higher ed marketing recruitment. Automated email nurturing with smart content differentiated to students and parents at different steps in the application process paired with targeted ads kept NCCU top of mind, and supplemental event & program support boosted overall results for a 50% increase in paid deposits within 3 months.
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