What makes an event memorable? Creating an experience! Experiential marketing is a traditional form of marketing that enables prospects and customers to experience your brand through an event, tradeshow, or other engaging situation. Experiential marketers create a hands-on experience to raise brand awareness and engage with target audiences to showcase products or services.
Experiential marketing can be a valuable addition to your current digital and traditional marketing channels because it allows visitors to directly participate and interact with what you’re selling along with how your company culture shapes customer service – and they get to experience it all in action. Our in-depth knowledge of tradeshow marketing, experiential marketing product tours, and other engagement marketing tactics will not only capture your audiences, but will also connect them to digital collateral where you can collect CRM data for future marketing and sales enablement implementation.