Digital marketing is a blanket term to describe a marketing strategy that focuses on customer experiences and measurable engagement via online channels and media. Mailers and cold calls can be valuable in some instances, but with everyone’s eyes glued to their smart devices, many have trained their brains to ignore the outdoor ads they pass or the brochure they receive in the mail (and we know everyone conveniently misses that call from a number they don’t recognize).
So, as a marketer, what do you do? You have to build connections with your target audience where they spend most of their time – online. We’re here to help you find the perfect balance of using digital and traditional channels to reach your audience effectively in measurable ways.
The healthcare recruitment agency needed to increase engagement and optimize web UX to position themselves as an industry thought leader to their target audiences. We refreshed the site for user experience, engagement, brand awareness, and conversion at the center, resulting in a multi-faceted strategy that would quickly enhance the online experience, which garnered strong engagement year over year increases in users, blog traffic, and web session durations.
So, where do you start? With a solid digital marketing strategy that leans on robust data and analytics tools. This will allow you to accurately measure your return on investment (ROI) from each marketing effort. From there, you’ll be able to pivot and adjust as needed to increase prospect engagement and generate more leads.
The number of marketing tactics available to you in the digital space is vast, and it’s not necessary to implement them all at once. That’s where we come in. We think deeper about innovative marketing and sales strategies to help you reach your ideal audiences where they are at just the right time.
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