Dynamic Video Production & Storytelling Inspire Enrollment

CLIENT

University of North Carolina at Greensboro – Bryan School of Business & Economics

OUR EXPERTISE

Content Marketing

Video Production

Brand Development

GOAL/OBJECTIVES

Engage prospective students in an authentic and inspiring way through the story of a real MBA graduate

Brand

Perception & Storytelling

RESULTS

Storytelling at Its Finest

The key to success with video is not only identifying the story you want to tell, but also conveying it in a way that inspires and motivates change within your audience. The customer should be the main character, while your company serves as the supporting role that offers solutions to help them create successful outcomes.

Storytelling

We planned, implemented, and delivered an emotionally-driven and individually-focused story highlighting Carrie, a UNCG Bryan School MBA graduate.

Videography

The finalized video is a 90-second, 1080p HD full-quality MOV. file +web optimized h.264 file for online streaming.

Brand Perception

Provides prospective students with an opportunity to understand the values of the Bryan School of Business.

The Bryan School of Business & Economics at the University of North Carolina at Greensboro is a learning community characterized by a spirit of inquiry, pursuit of continued improvement, professionalism, trust, ethical behavior, and good citizenship. Their mission is to create and disseminate knowledge about the theory and practice of business. In addition to courses and research, they accomplish this through hands-on projects, global experiences, and outreach to the community.

THE CHALLENGE

We needed to execute a compelling video on a tight timeline so that it could build traction for the upcoming enrollment period.

The University of North Carolina at Greensboro desired to educate target audiences on the key career benefits and the flexibility of obtaining an MBA from UNCG Bryan School of Business & Economics.

They wanted a personalized visual statement that would serve to educate and inspire prospective MBA candidates from both early and experienced professional career stages. The delivery was time-sensitive to coincide with graduation in order to provide viewers with a real-time understanding of the experience to be expected upon completion of the program.

STRATEGIC ACTIONS

Inspiring Prospect Engagement with Visual Storytelling

Since the desired goals drive the direction of the story, our account and production teams mapped out a plan to share the story of a real MBA student to pique interest, create excitement, and influence the target audiences to apply to the Bryan School at UNCG. Everything from storyboards, scripts, B-roll at four different locations, audio mastering, and everything in between helped bring this project over the finish line successfully.

Develop

Built the story from storyboard to script to shot list

Execute

Gathered dynamic footage across multiple locations

Edit

Created a refined, compelling story for target audience appeal

Deliver

Optimized for viewing platforms for prospect engagement