Blog

Showing posts by topic: Marketing Sales Alignment (2)

December 2, 2021

5 Ways to Combat Bad Data in B2B Marketing: An Actionable HubSpot CRM Cleanup Plan

There’s nothing quite like trying to unravel a CRM full of messy data. One of the biggest data challenges we hear...

B2B Lead Generation: Aligning Marketing and Sales

Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...

October 1, 2019

Trade Show Return on Investment (ROI)

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped...

August 31, 2018

Closing the Loop in Trade Show Marketing

Trade show planning and closing the loop doesn’t begin after the trade show. The key to consistently closing...

How to Use Chatbots in B2B to Discover Prospect Needs

So, you're looking into chatbots. Understandable. According to a survey by Oracle, 20% of organizations were...

GDPR Compliance for the Furniture Industry

On May 25th, 2018 the European Union’s General data protection regulation (GDPR) took effect. You may be asking...

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...

When Should You Pass Marketing Qualified Leads to Sales?

The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in...

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're...

September 22, 2014

HubSpot CRM: Simple CRM that Works

During the 2014 annual HubSpot Conference known as “Inbound,” co-founder and CTO Dharmesh Shah announced several...

Close Loop Marketing - New Lead Generation - Happy Customers

Become a Better Marketer by Closing the Loop Now you understand not only how closed-loop marketing works but...

Implement Closed Loop Marketing and Increase Marketing Effectiveness

What you Need to Set Up Closed Loop Marketing In order to set up closed loop marketing, you need to map...

Previous Page All posts Next Page