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Showing posts by topic: Digital Marketing (2)

September 27, 2023

How to Use Video to Supercharge your Brand

(This article has been updated since its original publication in 2020) Merriam-Webster defines supercharge as, “to...
7 min read
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September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.
10 min read
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September 15, 2023

What Dark Mode Means For Email Marketing

Nothing shakes up the marketing world like a technology trend. The latest? Dark mode. A simple feature that...
6 min read
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September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...
7 min read
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August 29, 2023

Exploring Threads by Meta in Higher Education Marketing

Threads is a social media platform launched by Meta on July 5, 2023. With 30M+ downloads on its first day of...
8 min read
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August 8, 2023

Keyword Strategy 101: The Importance of Keyword Research

By now, almost all companies have come around to the idea that they need to incorporate content in their marketing...
5 min read
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July 20, 2023

How the BCG Matrix Helps the Agriculture Industry and Why You May Be Missing Your Target

Take a look at your marketing ROI. Do you like what you see? Or does it feel like no matter how much you spend ...
13 min read
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May 26, 2023

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...
5 min read
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March 25, 2021

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...
14 min read
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March 1, 2021

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...
16 min read
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February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...
8 min read
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February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...
11 min read
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