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Showing posts by topic: Automation

February 14, 2024

Marketing Automation for Higher Education

With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...

January 24, 2024

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

January 9, 2024

Isn't Integrated Marketing Old News?

Marketers spend far too much time trying to decide which communications strategy is best. Using research studies,...

November 8, 2023

Utilizing Marketing Resources When Demand Increases and Budget Doesn't

You just had a great recruiting year for incoming students at your college or university. You’re called into a...

November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...

September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.

Industry Trends: AI Technology in Marketing

AI has significantly impacted marketing, transforming the way content and design are created and the customer...

TECH TALK: OPTIMIZING YOUR AUTOMATION PRACTICES

The secret sauce for marketing is centered around marketing automation. In this video, Digital Marketing...

October 27, 2017

Why Don't You Have a CRM Tool Already?

As a business development lead, my job is to ask prospective clients questions and evaluate if we, as an agency,...

Keep your Business Healthy with Marketing Automation

Last January, I decided enough was enough. It was time for me to employ the services of a personal trainer. I had...

7 Things About Marketing Automation Your Boss Wants To Know

We know you've already fallen in love with marketing automation, and really, what person in your shoes wouldn't?...

3 Reasons That You Need Sales Automation in LASIK Marketing

Reaching your ideal LASIK surgery patient population is getting harder and harder to do. Traditional...

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