Sum It Up! Episode 4
Sum It Up Episode 4 is here, and you don't want to miss it! This is a special episode focused on the Top 10 Ways to Generate Leads in 2021 because it covers all aspects of Smart, Useful Marketing!
Transcript:
Abigail Lind:
Welcome to Episode 4 of Sum it up with Stratagon, where we provide you with SMART, USEFUL MARKETING tactics to keep your strategies moving forward.
On today’s special episode, we’re combining our focus into one topic because of its relevance and importance for you RIGHT NOW, because everyone needs leads, right?
The continued success of your business relies on a steady flow of leads. You need a dynamic strategy incorporating both outbound and inbound marketing tactics that exposes your brand to your target audience.
[SMART, USEFUL, MARKETING topics: Top 10 Ways to Generate Leads]
What are the best ways to do this? Here are our top 10 marketing tactics to generate leads in 2021.
1. Craft a stellar landing page.
If you want to turn casual visitors into leads that you can nurture through the funnel, grab their attention when they land on your website with a compelling, concise landing page that showcases your unique offering, builds interest, and encourages viewers to fill out a form. Offer a free trial, access to exclusive content, or anything valuable for continued engagement.
2. Be social.
No matter which platforms you’re on, engage with your followers. Be responsive. Establish trust. Remember: witty, helpful, relatable conversation gains traction on social media, so it’s ok to loosen up when you interact. I like to call it the woo factor.
3. Educate your audience.
Producing high-value content is the best way to show case your expertise and to establish your brand as an industry leader. From videos to podcasts, or webinars to white papers, these informational pieces address real challenges your prospects face and teach new skills to build trust.
4. Optimize for search engines.
Rules for SEO constantly change, so you need continual updates. Keep an eye out for new keyword best practices, create strategic URLS, craft catchy blog titles, and make sure all aspects of your website are mobile friendly. Playing by the SEO rulebook helps increase your rank on search engines and drive traffic to your site.
5. Entice and incentivize.
Sometimes we hate pop-ups. But you know what? They work. That’s why so many companies use them to get our email addresses. Incentives work because we all have FOMO! Use this to your advantage, just make sure you’re offering something valuable and continuing to provide valuable content, not just annoying emails.
6. Keep blogging.
Some of you may wish that blogging was on the decline, but it’s not! Blogs saturate the digital marketplace. You want your blog to be useful, not just noise. Populate your blog with evergreen content and pepper in articles specifically focused on how you offer a solution to prospects’ challenges. Remember to include an action step or a subtle sign-up form to encourage continued engagement.
7. Testify!
When you talk about yourself too much, you can come across as arrogant. When the high praise comes from others, people think you’re awesome. This applies in business, too. Case studies and testimonials are a prime way to show your expertise without flaunting it. Share customer success stories to validate your product or service in an authentic, believable way.
8. Don't skimp on ads.
Brand awareness is the gateway to lead generation, so don’t miss an opportunity to get your logo in front of your ideal customers! Targeted ads are a money-maker. Yes, they cost money — but when done strategically, it’s a guaranteed way to get your brand in front of an audience that is searching for what you’re selling.
9. Make focused, personalized contact.
There IS a time and place for cold calls, and you want them to be customer-focused and personalized. Highlight the benefits of your product or service by speaking specifically to a real problem your lead is facing so that it’s relationship-centric and ties into your other marketing activities.
10. Attend a trade show or host an event.
Networking events work! Never pass up an opportunity to meet your prospects face-to-face, perform product demonstrations, or host Q&A sessions. Even in these more traditional settings, remember to apply marketing attribution tactics. Make sure you can digitally track interactions and house them in your CRM for future lead nurturing.
There you have it—our top 10 ways to generate leads in 2021.
Let’s keep the conversation going. Send us a note or comment on social to let us know your favorite topic from today’s episode or to let us know what you’d like for us to cover next.
Happy Marketing! See you next time on Sum It Up with Stratagon!
