Blog

July 6, 2021

Sum It Up! Episode 3

Hooray! Episode 3 of SUM IT UP has arrived! Check out Ryan and his tips for optimizing your CRM for enterprise,...
5 min read
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June 18, 2021

B2B Lead Generation: Aligning Marketing and Sales

Lead generation should be like a magnet: the right prospects and companies are drawn to your products and services...
6 min read
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May 25, 2021

Sum It Up! Episode 2

Wait no longer: Episode 2 of SUM IT UP is here!  Check out Abigail's insights on the basics of marketing...
5 min read
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April 16, 2021

Sum It Up! Episode 1

Wait no longer: Episode 1 of SUM IT UP is here!  Check out Ryan’s thoughts on the future of cookies (not the kind...
5 min read
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April 3, 2021

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...
13 min read
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March 25, 2021

Marketing Attribution 101: Insights to Fine Tune Your Strategy

“Show me the money!” When your organization’s executives or sales managers approach you asking for the skinny on...
14 min read
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March 16, 2021

Introducing: Sum It Up with Stratagon

Marketing is constantly changing – that’s why we’re launching Sum It Up with Stratagon, a new video series to keep...
1 min read
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March 1, 2021

Clubhouse App: The Room Where It Happens and Why Marketers Should Care

A couple of months ago, one of my best friends in NYC sent me an Instagram message: “Join Clubhouse! It’s an audio...
16 min read
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February 25, 2021

Optimizing Your Website for Conversions with CMS Hub

Adapted from a presentation by Emily Murphy & Valarie Kouba for the Triad HubSpot User Group on November 20th,...
8 min read
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February 23, 2021

How to Use Attribution in Traditional Marketing

B2B marketers in traditional industries like manufacturing, agriculture & biosciences, furniture & textiles, and...
11 min read
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December 30, 2020

Digital Advertising Strategy: Defining & Understanding Your Data

I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...
17 min read
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December 22, 2020

5 Tools and Tips to Spy on Your Competitors

Let’s be honest, at one point or the other we’ve all envisioned ourselves standing at the top of the podium, first...
4 min read
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