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November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...
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October 26, 2023

3 Tough Questions To Ask When Building Your Buyer Persona

You must know your customers before you can market to them. It’s Marketing 101. It’s the foundation of inbound...
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October 25, 2023

Why Marketing and Sales Teams Should Act as One

Ever wondered why organizations often have separate sales and marketing departments? While there are distinct...
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October 23, 2023

Measuring Marketing ROI: The Marketer's Toolbox for Measuring Success

Before any good marketer launches a marketing campaign, they ask themselves one very important question. Will I...
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October 19, 2023

3 Key Student Concerns HBCUs Must Answer to Attract Future Graduates

As admissions professionals at Historically Black Colleges and Universities (HBCUs), you hold the key to unlocking...
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October 19, 2023

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give...
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October 16, 2023

Content Strategy: How to Use Topic Clusters

We have all been through enough Google algorithm and technology changes to know that once we think see have...
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October 11, 2023

Getting Started with Marketing Automation: Doing More with Less

Marketing and sales teams are equally critical for finding new leads, increasing sales with current customers, and...
2 min read
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October 9, 2023

B2B Content Marketing: What is Content and Why Do We Care?

Imagine a client walks into Mad Men's, Don Draper’s office and says, “What is newspaper advertising, and why...
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October 5, 2023

AI in Marketing Content: 3 Ways to Approach and Apply AI in Writing

You’re scrolling LinkedIn, and something eery falls over you. The voice of your favorite thought leader just...
19 min read
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October 5, 2023

5 Lead Generation Tools for Better Monitoring and Management

We put a lot of emphasis on generating qualified leads, and for good reason. Strategic and intentional lead...
8 min read
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September 29, 2023

Why KPIs? Strategically Selecting Your Measurements for Success

“Hope is not a strategy,” commented Oscar-award-winning filmmaker, James Cameron, reflecting on the steps he...
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