When it comes to generating leads, inbound marketing is one of the most powerful tools at your disposal. Because inbound marketing involves connecting with consumers on a deeper, more personal level, many marketers believe that it must be time-consuming and labor intensive. And they're correct. It takes a great deal of effort and stamina to build an inbound marketing campaign full of rich content for every stage of the buying journey. Fortunately, when paired with automation software like Hubspot, inbound marketing can generate leads for your company when you aren't even in the office.
How Inbound Marketing Automation Works
Inbound marketing automation brings the efficiency of marketing automation software to inbound marketing in order to generate a greater number of leads with less time and effort. With inbound marketing automation, sophisticated software programs complete various inbound marketing tasks automatically so that leads will be generated 24/7. Yes, that's right, folks. You can generate leads while you're sleeping.
In the past, automation was limited to basic marketing campaigns, such as sending emails to a list of people. Today, however, automation software has become much more sophisticated and complex. For example, the best automation software will allow you to create multiple workflows, which are chains of specific actions that will occur when triggered by a certain event, such as a customer completing a form to download a piece of content or registering for your company newsletter. After you create these workflows, you can rely on them to function without your input, control or presence until that contact becomes a warm enough lead for a live follow-up.
On its own, automated inbound marketing can be a useful marketing strategy. However, you can maximize the number of leads generated every day by ensuring that your company is using workflows and automation software as effectively as possible. One of the easiest ways to accomplish this is by working with an experienced inbound marketing agency that understands automation software and knows how to get the most benefit from its use.
So What?
You've got the tools in place and you're ready to create a smooth, pain-free inbound marketing campaign that will work for you around the clock. But you've got to put in a tremendous amount of thought, planning and effort to build the content and the systems that will do that work for you. Remember that old adage: no pain, no gain.