3 Effective Dental Marketing Ideas
According to a Pew Research Center study conducted in 2011, about 44% of Internet users rely on the web to help them find medical and dental services. Unfortunately, if your practice's website doesn't have an effective marketing strategy (such as one that utilizes social media, SEO, and PPC), there's a good chance that your potential customers and leads aren't coming across your site in their searches.
Don't think you have time for developing and implementing a dental marketing strategy? Think again. By following three simple steps, you'll be on your way to a more successful marketing campaign.
1. Establish Clear Marketing Goals
The first step you'll need to take in developing a creative marketing strategy is to establish goals and figure out what you truly want to get out of your strategy. Start by determining your budget, and then make a list of reasonable, attainable outcomes, such as:
- acquiring new patients,
- converting leads into phone calls, and
- encouraging more referrals from current patients.
Once you have your main goals set, you'll be in a better place to develop and further hone in on what it'll take to achieve them.
2. Implement Marketing Automation
As the owner of a dental practice, you're already busy enough worrying about your patients and running the office as it is. How will you possibly find the time to focus on implementing your new dental practice marketing strategy?
Simply put, you don't have to go it alone. Instead, you may want to consider utilizing marketing automation software, which will make it easier and less time-consuming for you to market your practice across various platforms. For instance, marketing automation can help you automate certain tasks and simultaneously post across a number of different channels to reach your audience, such as:
- your social media networks,
- e-mail campaigns, and
- your practice's website.
With marketing automation software, you'll typically pay a monthly or annual subscription fee. However, many dental practice owners find that the fee is worth it when they have software that allows them to attract, nurture and convert website visitors into patients.
3. Use Analytics/Tracking Software
Finally, you'll need to be able to see how effectively your integrated marketing solutions are working; otherwise, how can you know whether your marketing budget is being applied effectively? At the same time, most dentists simply don't have the free time to go through and create their own charts, graphs, and reports regarding the success of their marketing strategies.
Fortunately, there are plenty of free and affordable analytic/tracking services available these days, which will automatically generate detailed reports that help you visualize which aspects of your dental practice marketing strategy are working versus which may need some fine tuning.
So what?
Developing and implementing effective dental marketing ideas at your practice will take some dedication on your part. By establishing clear goals, utilizing marketing automation software, and relying on analytics/tracking services, you'll be well on your way to a more successful dental practice in no time. If you simply don't have the time it takes to successfully implement a marketing automation solution, you can reach out to marketing and technology consultants who specialize in marketing strategies and solutions to assist you.
Learn everything you need to know about Marketing Automation
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