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Posts by Melissa Campbell

Melissa is the Strategic Director of Client Services at Stratagon who comes from the client side of the tracks. Born in Los Angeles, she's a California girl living in a Carolina world. She is a marketing guru with an integrated approach with experience in PR, digital marketing and branding. When she’s not chasing her little one around or her pup, she enjoys hunting down authentic Mexican food and trying out the latest cold brew. An adventurous spirit at heart, she's always up for something new and exploring what Charlotte has to offer.

January 31, 2024

5 Tips to Enhance Your Effectiveness as Project Manager

Project managers (PMs) and account managers (AMs) are usually in a position to be many things to many people. From...

September 19, 2023

B2B Digital Marketing: Building a Strong Foundation

It is said that a journey of 1,000 miles starts with a single step-- the same is true for a digital marketing plan.

December 30, 2020

Digital Advertising Strategy: Defining & Understanding Your Data

I love the show Mad Men—the style, the attitude, the epiphany moments of marketing genius, the hardnose...

October 20, 2020

Virtual Ag Trade Shows: 3 Ways Prepare for a Successful Event

As we continue to weather the COVID-19 pandemic and social distancing restrictions, the demand for online...

How to Start with Digital Marketing in B2B Furniture and Textiles

A journey of 1,000 miles starts with a single step—the same is true for implementing a digital marketing plan.

February 6, 2020

Inbound Marketing in the Ag Sector: How Well Do You Know Today's Farmer?

The only thing consistent in the digital space is change. According to HubSpot’s 2017 State of Inbound report,...

October 1, 2019

Trade Show Return on Investment (ROI)

If you've recently taken part in a conference or trade show, you know the feeling all too well. You’re pumped...

November 5, 2018

Client Relationships

Hi! I’m Melissa and I’m an account manager here at Stratagon. I wanted to talk a little bit about agency and...

August 31, 2018

Closing the Loop in Trade Show Marketing

Trade show planning and closing the loop doesn’t begin after the trade show. The key to consistently closing...

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