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Posts by Kassi Whitman

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!

Creative Marketing: How Data Helps You Ask Your Customers to Tango

“The price of light is less than the cost of darkness.”-Arthur C. Nielsen, Market Researcher & Founder of...

LinkedIn - An Inbound Marketing Strategy Secret

Why LinkedIn? LinkedIn is geared directly towards professionals. There is no need to endure a multitude of...

Everybody Is Doing It—Creating Great Blog Content In 7 Easy Steps

So we have all been there—you did something naughty when you were little and your only excuse was, “Well...

Muted But Not Booted - A Social Media Update for Twitter

For almost a week, I've been paranoid. Not because I think people are following me or because I'm worried that I...

Socially Speaking: How Instagram Can Benefit Your Marketing Strategy

Instagram was launched in October 2010 and quickly grew to its current population of 200 million monthly active...

Salesforce Automation vs. Marketing Automation

Automation of any business process allows you to save both time and money. When your business uses automation to...

Integrated Marketing Campaigns: A Must for Marketing Today

Marketing campaigns today stretch far beyond traditional radio or print advertisements. With more than three...

4 Tips to Help Your B2B Website Stay Relevant with Inbound Marketing

Website design and content creation are always changing. Current B2B inbound marketing practices include a strong,...

How to Gain New Prospects using Twitter and LinkedIn

Social media platforms, such as LinkedIn and Twitter, can serve as one of the cornerstones of your inbound...

Where to Find Marketing Gold: 5 Online Resources for Marketing Pros

I’ve been there. I’ve been a solo marketing manager trying to stay on top of current trends in an industry where...

Responsive Web Design: No longer a "Nice to Have"

The number of smartphones in use is rising every day, and more consumers are using these phones to shop than ever...

Top Inbound Marketing Agency Selection Tips

According to the 2013 State of Inbound Marketing Report, 58 percent of marketers report that their companies are...

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