Blog

Kassi Whitman

Posts by Kassi Whitman

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!
November 17, 2015

How to Develop Your Own B2B Marketing Content Pt. 1

Meet Marketer Molly. She’s read the articles. She knows what content is and why it’s important. She gets it, ok!...
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October 27, 2015

How to Use Google+ for B2B

Google+ isn't simply Google's version of Facebook. It's a complicated program designed around data. This...
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October 27, 2015

Not Just for Recipes: Why Pinterest Works for B2B

Whether you rely upon Pinterest for all of your brunch recipes, or thought that the name meant "pretending...
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September 1, 2015

The New Networker and Conferences: A Survival Guide

Don’t fear: Everyone’s a little awkward at conferences. Inbound 2015 is around the corner, and attendees are...
4 min read
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July 29, 2015

How to Start Inbound Marketing for Non-Profits

At its core, inbound marketing is the concept of using materials to bring visitors into a website or other...
3 min read
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June 25, 2015

Keep your Business Healthy with Marketing Automation

Last January, I decided enough was enough. It was time for me to employ the services of a personal trainer. I had...
3 min read
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June 23, 2015

Instagram Update: Search and Explore

Today Instagram announced two very large updates. With over 70 million photos and videos posted a day with over...
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June 19, 2015

7 Things About Marketing Automation Your Boss Wants To Know

We know you've already fallen in love with marketing automation, and really, what person in your shoes wouldn't?...
3 min read
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June 12, 2015

Brand Ambassadors: How to Engage Your Employees in Your Brand

You're all fired up about your brand. You think your brand is awesome, amazing, all-powerful, almighty,...
2 min read
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June 5, 2015

Marketing Before a Trade Show: 3 Reasons Why It's Important

Getting ready for a trade show is a big task and usually takes a pretty big chunk out of your marketing budget....
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May 13, 2015

Does Social Media help with SEO?

Everyone is doing everything they can to get their content noticed. It is a constant competition for sites to...
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April 20, 2015

3 Reasons Why Marketing Automation Is Effective for Crop Protection

Agriculture is different from many other B2B business environments. The busy times are seasonal. The customer...
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