Blog

Kassi Whitman

Posts by Kassi Whitman

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!
October 19, 2023

4 Steps to Create Valuable Content for the Content Marketing Game

According to Smart Insights, more than 20% of more than 2,300 marketers said that content marketing would give...
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October 16, 2023

Content Strategy: How to Use Topic Clusters

We have all been through enough Google algorithm and technology changes to know that once we think see have...
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July 27, 2023

What is a Brand Ambassador Anyway?

You've heard about them. Brand ambassadors are everywhere. Famous faces and voices touting products and pitching...
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October 30, 2019

Social Media Marketing CAN Help Your B2B Marketing Efforts

Do you ever feel like you're an island in a sea of social media insanity? Everyone's Tweeting, Pinning, and...
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July 8, 2019

Podcast: What to Expect From Inbound 19

Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of...
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August 16, 2018

Why Did Facebook Make the Algorithm Change to Organic Traffic?

There are way too many pages now creating way too much content for way too many people, and unfortunately, that...
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August 16, 2018

Tech Talk: Facebook's Algorithm Changes

Have you noticed a decrease in organic traffic on Facebook since their drastic algorithm changes? As digital...
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June 12, 2017

When Should You Pass Marketing Qualified Leads to Sales?

The relationship between sales and marketing is a critical one. Both teams (should) have one ultimate goal in...
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March 27, 2017

Love 'Em Or Leave 'Em: The Last Stage in the Customer Journey

You spend a lot of time thinking about your customer journey. You spend a lot of time thinking about what they're...
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October 28, 2016

Digital Assistants - Why are they Worth over $12 billion?

There is a new paid ad opportunity that is emerging and it has to do with your digital assistant friends, Siri,...
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December 11, 2015

B2C Content Marketing: What Is Content and Why Do We Care?

Are you sick and tired of hearing about content marketing? Does it sound like the latest buzzword, and you are...
3 min read
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December 1, 2015

B2C Content Marketing: How to Hire Someone to Create Content for You

When it comes to content creation, B2C marketers usually fall into one of two categories. 1. Do-It-Yourself Don ...
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