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Posts by Kassi Whitman

Kassi Whitman is a Marketing Account Manager with an eye for detail, a love for classic rock, and animals. She is a supporter of quality content marketing and an advocate for proper social media use. Connect with her on Twitter and LinkedIn!

February 29, 2024

How to Implement the Inbound Methodology in Non-Profits

At its core, inbound marketing is the concept of using materials to bring visitors to a website or other...

February 15, 2024

Experiential Marketing's impact on Your Communication Strategy

You have a lot on your plate with mastering your inbound marketing strategy, planning your advertising campaigns...

February 14, 2024

Marketing Automation for Higher Education

With strict budget policies and procedures, it is important for schools to get the most bang for their buck when...

February 7, 2024

Creative Marketing : Getting More Leads for your Sales Team

If you’re a marketing manager, you may be surprised about the results your company’s leadership team is looking...

January 24, 2024

Automated Email Marketing for Higher Ed - Your Job Just Got Easier

Last week, I posted a blog about how great marketing automation is for higher education. I wanted to give a...

December 20, 2023

Marketing Strategy: Making Evangelists Out of Your Stakeholders

Who holds the keys to the kingdom in your marketing world? In a dental office, it’s often the dentist/owner. In a...

December 19, 2023

Writing Like a Content Marketer

You remember college term papers. It was terrific, hand-wringing, teeth-gnashingly tough to sit down and pound...

December 12, 2023

Framework for Developing Your Own B2B Marketing Content

Are you feeling a bit anxious about creating content for your B2B marketing? Have you exhausted all your options...

November 29, 2023

Think like a Customer-Why all Content Doesn't Matter

There are several ways that Inbound marketing can be superior to traditional stand-alone outbound strategies....

November 28, 2023

The Marketing Cost of NOT Engaging Website Visitors

The initial focus of most inbound marketing campaigns is to direct consumers to a business's website. This goal is

November 22, 2023

Put the Relationship Back Into CRM: 5 Ways to Delight Your Customers

Customer relationship management, or CRM, is the backbone of most sales and marketing efforts. Way back in 1986, a...

November 1, 2023

Why Email Automation by College is a Plus for Higher Ed Recruitment

Email automation is key to recruitment efforts in higher education. With the majority of prospective students...

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