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Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

October 11, 2023

Getting Started with Marketing Automation: Doing More with Less

Marketing and sales teams are equally critical for finding new leads, increasing sales with current customers, and...

September 18, 2023

Modern College Recruitment Strategies to Reach High School Students

Are you treating your student recruits like a great brand treats potential customers?

September 12, 2023

Unlocking Success: The Role of Storytelling in Elevating HBCU Recruitment and Enrollment

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

The SMART Guide to ABM Account Management

Effectively managing an ABM program is key to its sustained success.An account-based strategytakes significant...

Customer Journey Mapping: 3 Ways It Impacts Your Internal Brand

You know that mapping customer journeys is a critical component of your marketing program from the customer...

How to Optimize Your CRM for Enterprise

If you don’t have a comprehensive understanding of who you are selling to, generating new leads and closing sales...

Intro to Account Mapping for HubSpot’s ABM Tools

Account-Based marketing is a sought-after strategy in aligning B2B marketing and sales because it’s really...

Knocking It Out of the Park: A Dow Microsite With Major League Design

Even within traditional markets and traditional companies, a new idea can knock it out of the park. We began...

Lead Scoring Does Not Work...?

Before you call me crazy or bring out sales and marketing professionals worldwide to blow up my twitter feed, let...

Industrial Marketing: You Could Totally Fail at Content Marketing

Everyone is doing it. Content marketing, that is. In fact, according to MarketingProfs, over two million blog...

December 8, 2016

College Recruitment 101: Direct Mail and College Fairs Are Not Enough

Direct mail, campus tours and college fairs have long been the center of the college recruitment process. And for...

Small Business and CRM - Do You Need It?

This question comes up quite often in my discussions with small to medium businesses: Does Big Data matter to...

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